Draft the April referral-programme launch email
Kick off the referral campaign with a hero email to VIPs before wider send. Marketing bot lays out the offer logic, Content drafts the copy, Design makes the header.
Tighten the cold outbound sequence — reply rate dropped 1.2pp
Sales bot regenerates subject lines + opening lines; Marketing signs off before next send.
Build a Zapier bridge between Shopify orders and Klaviyo flows
Fire welcome / winback / VIP flows automatically. Developer sets it up, Marketing owns the flow copy.