Knowledge base

Everything the bots know about your business lives here. Brand kit, voice, imagery rules, your site, your wins, your contracts. Add a document once and every bot can reference it.

Items indexed10Across 6 types

Last refresh7h agoSite crawl + analytics

Chunks in vector DB18,412+842 this week

Bots using it10Every bot has RAG access

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Brand foundations

Pinned — referenced by every bot, every time.

website crawlUpdated yesterday

Website crawl — mycompany.com

Full crawl of 42 pages including pricing, product, blog, about. Refreshed weekly. Used to keep every bot’s answers grounded in current site copy.

42 pages · 1.1M tokens

Used by

brandUpdated 4d ago

Brand kit

Primary: #0071E4, #0A3D91. Accents: coral #FF5A4B, ink #0F172A. Poppins display / Inter body. Logo variants: mono, reversed, wordmark, mark-only. Imagery rules: real product, natural light, minimal post.

Colours, fonts, 5 logos, 14 rules

Used by

voiceUpdated 4d ago

Brand voice & tone

Clear, warm, quietly confident. Short sentences. Never hype words ("revolutionary", "game-changing"). Active voice. Second person. Receipts over adjectives.

1 page · Do / never / samples

Used by

Everything else

Docs, research, customer wins.

image styleUpdated 6d ago

Image style guide

Real customers over stock. Warm natural light. Avoid: busy backgrounds, heavy filters, team stock photos. For icons: line-weight 1.5px, rounded corners.

6 reference boards

Used by

researchUpdated 10d ago

Competitor landscape — April

Desk research on 7 competitors: positioning, pricing, weekly social cadence, review themes. Refreshed monthly.

7 competitors · 28-page doc

Used by

documentUpdated 13d ago

Customer win library

Twelve customer stories, before/after numbers, approved pull quotes. Ava uses these in posts, proposals, and pitches.

12 stories · 42 quotes

Used by

documentUpdated Apr 2

Standard legal pack (UK)

MSA template, NDA, DPA, privacy policy, T&Cs, cookie notice. Last reviewed April 2026 by outside counsel.

6 contracts

Used by

documentUpdated 2d ago

Product specs & feature list

Living doc: current features, in-flight work, known limits. Source of truth for anything a bot claims we do.

18 pages

Used by

researchUpdated Apr 8

Audience profiles

Three personas: Founder Fran, Ops Owen, Marketing Mira. Jobs-to-be-done, objections, channels they trust.

3 personas

Used by

researchUpdated yesterday

Analytics baselines (GA4 + Search Console)

Last 90 days of traffic, conversion and search-impression baselines. Referenced when Ava reports deltas.

GA4 + GSC snapshots

Used by

Drop documents here

PDFs, Word docs, slide decks, markdown, CSVs. Ava will extract, chunk and embed them, then share with whichever bots they're relevant to.